Gimme shelter from economic doom. It’s just a shout away.
The Alliance is the sole sponsor of the Stones’ “No Filter” tour, which kicks off in Chicago this week.
Since the Alliance is a 501(c)(6) nonprofit, the cost of the deal was “far less” than that of a corporate brand deal, but the band was interested in supporting the cause, organizers say.
— Alliance for Lifetime Income (@alincome) June 5, 2019
The Alliance’s bus will also offer behind-the-scenes experiences of the Stones’ tour through Google Cardboard as they queue up to enter the stadiums for the shows.
Some members of the tour, such as the Stones’ longtime tour production manager, will be featured in the campaign as people in high-risk jobs who are exploring appropriate retirement financial options.
Pitching the Right Crowd
Jean Statler, executive director of Alliance for Lifetime Income, said, “We started talking to the Stones in June 2018 and jumped on the chance to be their tour sponsor. It was a dream come true. When you look at the demographics of people who follow the Stones — it was a way to get 100 percent coverage of our target audience of 45-to-75-year-old people with some investable assets, ready for their post-career living.”
When you visit the Alliance’s website, here’s their pitch:
While retirement for some means life after work, many Americans are following the Stones’ example… reimagining and redefining the next phase of life. So irrespective of what retirement means to you, the important question to consider is will you have enough money to last and pay for the things you want to keep doing?
For Stones fans and millions of other Americans, the answer could be an annuity. Picking up where a regular paycheck leaves off, an annuity can give you income that’s protected and that you can count on to last the rest of your life.
The band members are still working in their mid-70s and they’re not alone in this. More and more senior citizens need to work to make ends meet, and just as many need to work to stay active and involved in their communities.
Income Records Shattered
In 2018, The Rolling Stones grossed $117,844,618 from 14 live performances. Here’s a moving scene from last year’s tour:
Like all premier entertainment options today, the cost to attend a Stones concert is sky high. When you add up the cost of tickets, hotels, travel, food and beverage, merchandise, etc., you’re looking at thousands of dollars.
Any way you slice it, this town’s full of money grabbers.