What’s on TV? Commercials.
The centerpiece of the campaign is a two-minute anthem film featuring five of New Balance’s top athletes and pro runners: Sydney McLaughlin, Trayvon Bromell, Boris Berian, Cory McGee and Kendall Ellis.
Big Green Egg
Positioning, packaging, and TV for Big Green Egg by The Pure Goat Company.
This is Copacino+Fujikado’s first work for Sound Transit, the public transit agency that services the metropolitan Seattle area. “The Future of Sound” campaign helps show the challenges of future transportation technology and underscores that Sound Transit is currently undergoing a massive expansion of its light rail.
Cardi B stars in “Nails,” an enthralling moment of acrylic prowess for Reebok as part of the campaign “Sport The Unexpected.” Agency Venables Bell & Partners teamed with Cut+Run’s editor Ben Campbell and Biscuit director Andrea Nilsson to create this eye-popping celebration of the stylin’ collaboration between the performer and brand.