Adpulp
Advertising News and Know-How
Coming up with an idea for a commercial is easy enough to do while working from home. But what about the shoot and post-production? How are the agencies and their clients keeping everyone safe? Here is one way...the following ad was filmed by Eva Longoria using two smartphones in her own L.A. home to comply with social distancing. Agency McCann Paris provided her with remote direction via Microsoft …
Continue Reading about Eva Longoria Colors Her Own Hair In New L’Oreal Paris Ad →
During the Super Bowl this Sunday, one 30-second spot costs about $5 million in media dollars. If you also load your cast with celebrities, the production costs will skyrocket as well. What do you think it cost to shoot this commercial with Jimmy Fallon and crew? I don't know the number but when you consider how much Michelob ULTRA the brewer has to sell to cover costs, it'll make you …
Continue Reading about It’s Tuesday Before the Big Game, Time for Super Bowl Snacks! →
I can't recall how many articles I've published here about the power of content marketing, a.k.a. brand storytelling. So many. Because the need is ever great, here's another... When good fortune is on your side, and you have a well-made ad campaign (backed by sufficient media dollars to reach a multitude of desirable audiences in today's fractured mediaverse), you're in a position to earn the attention and …
Continue Reading about 3 Steps to Brand Marketing Success: Consider, Believe, and Buy →
Singles Day is not a dating app that you have yet to try, although it was originally created by a group of Chinese university students as an anti-Valentine's Day celebration. https://youtu.be/nH5Nj23-tuU Singles Day, which occurs on 11/11 each year, was quickly co-opted by Alibaba.com in 2009 and today it is a global online shopping event that mints money for online superstore Alibaba and its largest …
Continue Reading about China’s “Singles Day” Is the Definition of Retail Exuberance →
Sadly, the question of who belongs in America hasn't been settled yet. Presidents Tweet about it, talking heads flap their gums about it, and the Supreme Court rules on it. One thing that we do know for sure, Native peoples belong here. And the U.S. Census wants to make sure Native peoples are counted. According to the U.S. Census, there are more than five million American Indians and Alaska Natives, making up …
Matthew McConaughey loves Texas, and man, his enthusiasm is highly infectious. https://youtu.be/8oUbReWCDVk "In Austin, nobody's too good, but everybody's good enough," says the M.O.C. That's the spirit of true Texans, and the M.O.C. understands the need to lead people who are new to the state to embrace "The Cowboy Code." In his charming rambling Texan way, the M.O.C. wisely points out that, "We don't lie, …
Continue Reading about Movie Star, UT’s Minister of Culture, and Man About Austin Speaks Volumes →
It's hard to see details in the dark. But it's not as hard when you're equipped with the discreet low-light capabilities of Leica SL camera using M lenses. https://youtu.be/4uKAo22ppIU Shots spoke to director Barney Cokeliss about his evocative nocturnal journey set to Lord Byron’s "She Walks in Beauty," and scored by Finnish composer, Anné Kulonen. We shot in nine locations (New York, LA, New Orleans, …
Continue Reading about She Walks In Beauty, Like the Night →
People love food-focused programming. Yet, many food brands rely on TV to carry their messages, which is an expensive way to build an audience of buyers. San Antonio-based grocer H-E-B, one of the nation's largest family-owned businesses with 350 stores throughout Texas and northeast Mexico run lots of TV commercials but only has 32K subscribers on YouTube. SUBWAY Restaurants is on TV every day, but the …
Continue Reading about Did You Know That Bon Appétit Has 4.61M Subscribers on YouTube? →
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