Hyatt is a leading hospitality brand the world over. Therefore, inclusion is a core brand value and it shows. https://youtu.be/vOwVmRM9mIM According to Campaign, MullenLowe's new anthem is the hotel chain's first TV spot in a decade. The commercial makes its TV debut tonight during the 89th Academy Awards. Grammy-nominated singer Andra Day provides the soundtrack, a new rendition of the Hal David/Burt …
The Richards Group Keeps 7UP In the Mix
In a play for new customers, The Uncola is mixing it up with Sir Mix-a-Lot and 2 Chainz. The Dr. Pepper-owned brand is also making a strong play to be the mixer of choice for fans of adult beverages. It's an interesting twist to take a back seat to spirits, and one that could pay huge dividends. The following recipe videos were made by The Richards Group and the legendary recording artist. Sir Mix-a-Lot said, …
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What the Favre Is Going On?
Brett Favre isn't the player he once was. Time is a wicked messenger. https://youtu.be/AHK-AEJbn6Q https://youtu.be/DYiVjNDVvO4 Has Favre become a foreign agent in order to restore his arm to its previous state of grace? People do weird things to remain vital. What's your theory? Buffalo Wild Wings asks that you #HitTheButton and fit the advertising pieces together in a social media puzzle. We …
From Mad Man To Pitch Man
Jon Hamm is a commanding figure in front of the camera. His character "Don Draper" could sell ice to Eskimos. As an actor playing a tax prep pitchman, he's not bad either. There's drama in his delivery, and that's what top tier clients pay out the large dinero for—some sizzle to help them stand out in the crowd of over-produced, say nothing spots (that we're about to see much of during the run-up to Super Bowl …
People Need Money And Socks, Movie Stars Included
Direct marketing can be tough to take in one's mailbox and/or inbox. Depending on the product and production, the "creative" can be excruciating to watch on TV. https://youtu.be/HVT__iq1R7o You are not day dreaming. Ashley Judd is, in fact, starring in an infomercial for socks with little grippy things on the bottom. This is the same Ashely Judd who starred in Ruby In Paradise, Kiss the Girls, and many more …
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DiGiorno Pizza Is Straight Out of The Oven
When it's the weekend and your piping hot need for fresh-baked pizza (to accompany a slate of NFL games) kicks in, rise to the occasion with DiGiorno. https://youtu.be/evGkZCss7qU The new anthem and subsequent ads feature Von Miller, DJ Redfoo, Devvon Terrell, Diamond White, Madilyn Bailey, Marcus Perez, and O-Fresh. That's how you put some star power on top of your rising dough—you bake it …
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I Can’t Talk Right Now, I’m Not Driving
By now, you've heard just how important it is to connect all your devices to each other and to your car and home in an interlocking web of digital advertising vulnerability. This is where Connected Car by Harman can help. https://youtu.be/wBBgEkUudyI https://youtu.be/wBBgEkUudyI What would be a boring TV campaign is made less so by the acting of Hannibal Buress, a comedian known to many for his …
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Activate Your Voice for Freedom
We are at the dawn of 2017 and the modern world is teetering. Or it is steaming full ahead, according to your news sources and consequent points of view. One thing is clear. It's high time to speak up and out. In many places around the world, democracy and the rule of law are being undermined, human rights violated and their universal nature denied. https://youtu.be/mjiHGOwGl6U In order to dramatize the …
