Adpulp

Advertising News and Know-How

You are here: Home / Archives for Cause-Related Marketing

Cause-Related Marketing

By

Smart Bankers Invest In The Future Vitality of the Amazon

Native Green Project, presented by Bradesco Bank in Brazil, claims to be "the first native-generated content project, produced specially for the web." The images native residents from the Amazon captured are now compiled in 10 episodes that are approximately 4 minutes long. They can be seen exclusively on the Web at www.nativegreenproject.com. The project also has a Facebook page, because what campaign would be …

Continue Reading about Smart Bankers Invest In The Future Vitality of the Amazon →

By

Conscious Communications Is An Emerging Field With A Ways To Go

EnviroMedia, with offices in Austin and Portland, claims to be something other than a typical ad agency. In fact, this is how they open "the conversation." I don't know the answer to their rhetorical question, but I'm not sure there is a wrong answer in this case. If you dig a page deeper, there's this: What We Do If you're looking for ads, go to an ad agency. If you're in search of smart, memorable campaigns that …

Continue Reading about Conscious Communications Is An Emerging Field With A Ways To Go →

By

The Unemployed And Underemployed Testify

A canvasser from Working America (part of AFL-CIO) knocked on our door a few months ago. She wanted money, but she received my email address instead. Ever since, Working America has been sending me weekly updates. Today, I learned about their new site, Unemployment Lifeline, which offers online resources to people in need of help. According to Working America, only 37 percent of unemployed workers collect …

Continue Reading about The Unemployed And Underemployed Testify →

By

You May Be Standing In A Soup Line, But AT&T Is Investing In America

There's a new cause in America and the cause is us. We're bigger than all the NRAs, Greenpeaces, and PETAs combined. We're Americans and we need help. Which is why AT&T is Investing In America, with a little help from BBDO/New York. The telcom is putting billions of dollars into network infrastructure, creating high-tech jobs and investing in American's green technology. Which is great because I pay AT&T in the …

Continue Reading about You May Be Standing In A Soup Line, But AT&T Is Investing In America →

By

Bogusky, Boulder & Bikes

Alex Bogusky was in Austin on Friday to talk about B-cycle, a new bike-sharing venture from Crispin Porter & Bogusky, Humana and Trek. All three companies share one common goal: positive cultural change. It's estimated that the U.S. could save 462 million gallons of gasoline a year by increasing cycling from 1% to just 1.5% of all trips. B-cycle can change the way we get around. And that can change our communities, …

Continue Reading about Bogusky, Boulder & Bikes →

By

It Feels Good To Be Clean

Tide's Loads of Hope program is one of the best cause-related programs I've seen in a long time. Maybe ever. When Hurricane Katrina first hit New Orleans, thousands of families were left without basic comforts like clean clothes. In response, the Tide Loads of Hope mobile laundry program traveled to the city, helping provide clean clothes and renew a sense of hope. For the past three years, Loads of Hope has washed …

Continue Reading about It Feels Good To Be Clean →