Adpulp

Advertising News and Know-How

You are here: Home / Archives for Cause-Related Marketing

Cause-Related Marketing

By

IE8 Users Help Feed America’s Hungry

According to Alana Semuels of Los Angeles Times, the following commercial starring Superman Dean Cain is from Indiana ad agency Bradley and Montgomery. But is a new commercial enough to get you to download a new browser (when you're already running Firefox)? Probably not, so Microsoft is appealing to your better side. The tech giant will donate eight meals to Feeding America for every person who downloads the …

Continue Reading about IE8 Users Help Feed America’s Hungry →

By

Joke of the Day: Obama Is Anti-Business

I don't think of the Chamber of Commerce as a political organization, but I'm clearly out of touch. According to The Wall Street Journal: The U.S. Chamber of Commerce said it will spend $100 million in an effort to stem the "rapidly growing influence of government over private-sector activity," in a major new move by the powerful business group to counter the Obama administration's regulatory agenda. Chamber …

Continue Reading about Joke of the Day: Obama Is Anti-Business →

By

A Water Campaign With A Good Message That’s Easy To Swallow

Call me an ignorant American, but I still sometimes have trouble getting my head around the fact that much of the world doesn't have access to clean drinking water. To call the attention to the problem, the sheep-haters at Sullivan Higdon & Sink created a dynamic campaign for WaterPartners International. Introducing L'desh Fresh: The World's Most Authentic Drinking Water. What's cool about the idea and the L'Desh …

Continue Reading about A Water Campaign With A Good Message That’s Easy To Swallow →

By

Spotlight On NW Creative: American Indian College Fund

Wieden + Kennedy/Portland has been working with the American Indian College Fund for 18 years. Only Nike has been with the agency longer. To see more work from the new AICF campaign and learn about special honors bestowed upon David Kennedy by the Indian people, see the W+K Blog. Here's a brief look at the impact W+K is making (and has made) for this important group of educators: …

Continue Reading about Spotlight On NW Creative: American Indian College Fund →

By

The Youth Demo Is Universally Desired

The United Methodist Church is prepared to spend $20 million in new advertising over the next four years to help young people "Rethink Church." Research conducted by The Barna Group on behalf of United Methodist Communications found that 66 percent of young adults surveyed were searching for meaning and purpose in their lives and 62 percent considered themselves "spiritual." The campaign is supported by a new Web …

Continue Reading about The Youth Demo Is Universally Desired →

By

Spotlight On NW Creative: Ecotrust Fisheries Program

It's good to see another Portland agency doing work for another Portland client featured in Communications Arts Interactive Annual 15. Dino Citraro, interaction director/executive producer on the project, says, "The traditional ways of presenting data, most often in spreadsheets, are typically inaccessible, hard to digest, and require serious commitment on the part of the user in order to uncover meaning. Raw data …

Continue Reading about Spotlight On NW Creative: Ecotrust Fisheries Program →

By

From A Cosmic Perspective, Any Place on Earth Is Local

Do multinationals have no shame? Is that a real question? According to The New York Times, PepsiCo's snack brand, Frito-Lay is now making some bold claims. Frito-Lay is one of several big companies that, along with some large-scale farming concerns, are embracing a broad interpretation of what eating locally means. This mission creep has the original locavores choking on their yerba mate. But food executives who …

Continue Reading about From A Cosmic Perspective, Any Place on Earth Is Local →