Lighting up with a Zippo makes a statement about one’s individual style. Now, thanks to Brunner, lighting up with a Zippo makes another kind of statement that’s equally powerful in the culture today.
Disposable. Just Another Word for Garbage.
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.