Have y’all seen this? These spots are running a lot right now. If you had $300 million to do an ad campaign for environmental awareness, would you put these two in a commercial? Or Newt Gingrich and Nancy Pelosi?
Once upon a time I helped to orchestrate a deal between Calistoga Mineral Water and American Rivers, where I worked on the development team. So, I know firsthand what it means to bring corporate dollars to an environmental group. The basic premise is tread carefully, so as not to upset the dues-paying grassroots members of […]
A few days ago I was wondering about P&G’s FSIs and what, if anything, they had to do with content. In order to extend the dialogue on this topic, High Jive kindly clipped the following images from yesterday’s paper and sent them AdPulp’s way. Here’s what High Jive is saying about these content-infused FSIs: P&G […]
Google, a company which vows to do no evil, tonight “went dark” to support World Wildlife Fund’s “Earth Hour.”
Will you choose SunChips because they’re made with solar power? The Frito-Lay division of PepsiCo certainly hopes so. According to The New York Times, a 10-acre “farm” of solar collectors is being installed at the Modesto, Calif. plant, to provide up to 75 percent of the energy needed to produce the product. The plant, one […]
Brandweek has an upsetting piece on greenwashing. Seventh Generation, Method and other leading personal care and cleaning brands may soon face lawsuits if they don’t remove the word “organic” from their labeling and marketing by Sept. 1. The ultimatum comes following a recent investigation by the Organic Consumers Assn., which uncovered a potentially carcinogenic contaminant […]
If you’d like a free sticker, send a standard-sized self addressed stamped envelope to: Hug Nation PO Box 264 Solana Beach CA 92075
Efficiency Vermont wants Green Mountain staters to buy lots of compact fluorescent bulbs, or CFLs. So much so the advocacy group turned to Burlington agency, Kelliher Samets Volk for a TV, print and interweb campaign called New Bulb In Town. The goal is to sell 600,000 CFLs in Vermont this year. In other words, one […]