Myanmar, the nation formerly known as Burma, is in the news this week, as its military regime has seized United Nations food shipments in the wake of the devastating typhoon that has killed thousands of the nation’s citizens. Fanista–a community for entertainment enthusiasts–is running a 30-day campaign, Burma: It Cant Wait, with the hope of […]
Adam Werbach is the global CEO of Saatchi & Saatchi S. He formerly served as national president of the Sierra Club. Here are some words he wrote for Ad Age: Consumers are resisting the proliferation of “green” communications and products being pushed at them from all directions. The recent Cone/Boston College survey showed that more […]
David Roberts writing for Fast Company questions American’s zeal for overworking and measures the impact of this hyperactivity on the environment. The United States leads the world in two categories: work and waste. American employees put in more hours and take fewer vacations than just about anyone else in the industrialized world, and our individual […]
Rolling Stone has an in-depth interview with Dr. Larry Brilliant, the man running Google DotOrg, the philanthropic arm of the search giant. DotOrg is not just another corporate philanthropy — it’s a bold experiment in philanthropy itself. Its uniqueness begins with its structure. Unlike most foundations, DotOrg has no endowment in the traditional sense and […]
According to Greenpeace, Unilever is speeding up climate change by buying palm oil from companies busy destroying Indonesia’s rainforests to make way for palm oil plantations. Unilever uses palm oil to make Dove soap and other products.
It’s important to do cause-related marketing right. The best way to do it is to find a natural tie to the brand. Häagen-Dazs, with the help of Goodby Silverstein & Partners, has achieved this with their new Help The Honey Bees campaign. For an overview of the environmental problem, see this 2007 New York Times […]
Have y’all seen this? These spots are running a lot right now. If you had $300 million to do an ad campaign for environmental awareness, would you put these two in a commercial? Or Newt Gingrich and Nancy Pelosi?
Once upon a time I helped to orchestrate a deal between Calistoga Mineral Water and American Rivers, where I worked on the development team. So, I know firsthand what it means to bring corporate dollars to an environmental group. The basic premise is tread carefully, so as not to upset the dues-paying grassroots members of […]