Move To Detroit For An Epic Adventure

In an effort to promote Detroit as a city open to creative young people, Doner draws a parallel to the efforts made by Ernest Shackleton, the Antarctic explorer, which is at once outrageous and on point.
Doner’s campaign is in response to a challenge issued by Time Inc. Time asked Detroit agencies to craft a campaign aimed at young, college grads, especially those with creative personalities – artists, musicians and designers.
McCann, GlobalHue, Campbell Ewald, Doner, and Leo Burnett opted in and are now competing in a contest with voting starting today on, and
The winner will be announced at The D Awards, the advertising industry’s annual gathering in Detroit, on December 2. All of the creative designs will be donated to the city for use as it sees fit.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.