Native Green Project, presented by Bradesco Bank in Brazil, claims to be “the first native-generated content project, produced specially for the web.”
The images native residents from the Amazon captured are now compiled in 10 episodes that are approximately 4 minutes long. They can be seen exclusively on the Web at www.nativegreenproject.com. The project also has a Facebook page, because what campaign would be complete today without one of those?
Smart Bankers Invest In The Future Vitality of the Amazon
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.