Native Green Project, presented by Bradesco Bank in Brazil, claims to be “the first native-generated content project, produced specially for the web.”
The images native residents from the Amazon captured are now compiled in 10 episodes that are approximately 4 minutes long. They can be seen exclusively on the Web at www.nativegreenproject.com. The project also has a Facebook page, because what campaign would be complete today without one of those?
Smart Bankers Invest In The Future Vitality of the Amazon
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.