The National Park Service turns 100 on August 25, 2016. To encourage a new generation of visitors to the parks, Grey NY created the following "Find Your Park" campaign. https://youtu.be/0ykvO8UN3g0 https://youtu.be/403qA_gXi5M https://youtu.be/pGCPwsuGaVI …
When Girls Compete, We All Win
Let's look at the Always brand Super Bowl spot again. It's a spot that takes chances by taking a stand, which naturally irks a few people, while working to inspire others. http://youtu.be/XjJQBjWYDTs Writing for The Week, Elissa Strauss explores whether or not feminist-inspired advertising is a bad omen for women's rights. Should we be celebrating the corporate world's embrace of feminism? Or condemn them, …
See This: Homeless People Wrapped In Christmas Lights
Homelessness is certainly one of the more dramatic issues of our time. When using communications to address the issue, there is no need to complicate the matter or get in the way of the message. Thankfully, none of that artifice is present here. To raise awareness of the 93,000 homeless people all over the United Kingdom, Ogilvy & Mather/Japan created an integrated social campaign for Adot.com, highlighting the …
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Three Words Kids Should Never Hear: “Lockdown Drill Complete”
When I grew up, gun violence had yet to rear its ugly head in our schools. Frankly, I can not imagine how scared American kids are to go to school today, to say nothing of the fears of their parents. As the two-year anniversary of the Newtown tragedy on December 14th approaches, Moms Demand Action is ramping up efforts to strengthen membership and raise awareness about the reality of gun violence in …
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You Rule, G.I. Joe
RPA and Honda have conjured up some terrific animated videos to help promote three worthy causes this holiday season. The videos feature favorite nostalgic toys such as Gumby and Pokey and Skeletor and He-Man singing their renditions of familiar or newly created holiday tunes. Each video has a charity associated with it. The video that garners the most views through December 21 will win a grand prize of …
Wherever Your Journey To Extraordinary Takes You, Holiday Inn Is There
Holiday Inn's new all-digital campaign, "Journey to Extraordinary," seeks to tell captivating stories that bring the customer journey into focus. Before you say, "Oh great, another customer testimonial," consider that customers prefer to hear from one another, and that the brand's job in "building community" today is all about enabling these interactions. Okay, let's meet social entrepreneur Majora Carter, a …
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See A Veteran, Help A Veteran
Today is Veteran's Day in The United States. Veterans Day celebrates the service of all U.S. military veterans, while Memorial Day is a day of remembering the men and women who died while serving. Sadly, too many of our living veterans are suffering from post traumatic stress disorder, alcohol and drug addiction, domestic violence, poverty and homelessness. Veterans like Joe Wolf in Grand Rapids, for example. …
Whatever Car You Drive, Get Behind Honda’s Effort To Save Drive-In Movie Theaters
An American icon is vanishing. Thankfully, a Japanese car company with the help of RPA in Santa Monica, is doing something about it. Starting at 10 a.m. Pacific time today, Honda will use its Twitter page to conduct an auction hosted by celebrity film critic Leonard Maltin. Proceeds from the auction will benefit Project Drive-In, Honda's community service campaign to help a handful of drive-in movie theaters …