Adpulp

Advertising News and Know-How

You are here: Home / Archives for Brands

Brands

By

Make the Logo Better!

In the beginning, there was pulp. We took this excess fiber from the communications industry and made it into something. This is what our logo looked like in 2004 when the site launched and for many years thereafter. Thank you, Shawn Hartley. In 2017, I hired a designer in Portland who had recently graduated from the University of Michigan to make a new logo for the site. I wanted a different look and …

Continue Reading about Make the Logo Better! →

By

It’s Always Story Time, Now and Forever

What's your story? Whatever it is, Netflix wants to connect you and your story to one of its stories, and the 21st-century studio has so many stories to play. Here's a commercial all about it. https://youtu.be/IqkVUfYMZWM While the commercial isn't much of a story, When ScarJo speaks, people do listen. In her gravel voice, she posits that "maybe you don't know what it's like to be the most powerful person …

Continue Reading about It’s Always Story Time, Now and Forever →

By

Football Is Back (To the Delight and Disgust of Millions of Americans)

"Football is a microcosm of America." LaDainian Tomlinson said so, and he's right. This ultra-American game is violent by design. One team acquires the territory of another. Like the land on which the game is played, football's territory is highly contested, and this constant striving and insecurity is a mirror into the American soul. So no, it's not just a game. Pride and identity are all tightly wrapped up in …

Continue Reading about Football Is Back (To the Delight and Disgust of Millions of Americans) →

By

Your Brand Is A Cocktail, Serve It Wisely

This new article by Toby Donaldson in Adpulp's Emerging Voices series is made possible by the generous support of Looney Advertising in Montclair, NJ. Brand is coming back into vogue. Skepticism of Martech-led short-termism is reaching CMOs and CEOs, so much so that the Gartner CMO survey ranks brand strategy as the most vital marketing capability in 2020, overtaking analytics. Marketing leaders appear to be …

Continue Reading about Your Brand Is A Cocktail, Serve It Wisely →

By

Project Pandora’s Box: Apple’s Cheeky Take on Working From Home

Do you know this woman? Maybe you are this woman. Maybe you work with her. Maybe you live with her. I wonder aloud because I find the portrayal of her work style and her work ethic striking. She is all in, of that, there can be no doubt. https://youtu.be/6_pru8U2RmM When the unreasonable boss-lady chirps her unreasonable requests, the young worker, Bridget, is not daunted. Oh no. Bridget cheers on …

Continue Reading about Project Pandora’s Box: Apple’s Cheeky Take on Working From Home →

By

Reflections In the American Mirror: Baseball, Race, and Pancake Mix

Major League Baseball will be back soon. A second spring training will begin next week, with opening day in late July. Is this an encouraging sign or a desperate plea to return to a normal that just isn't there? Time will tell. Meanwhile, here in Texas, we're experiencing a surge of COVID-19 cases, and the Republican governor is finally starting to make sensible sounds from his mouth. As a resident of Austin, …

Continue Reading about Reflections In the American Mirror: Baseball, Race, and Pancake Mix →