Courtesy of Atlanta’s Fitzgerald + Company, a new campaign for Bottom Dollar Food shuns the traditional fresh produce close-ups and bakery shots for a flying piggy bank with ‘tude.
This new GE spot touts American manufacturing, but treads lightly so as not to feel too jingoistic. Obviously, GE is a global company. So what’s an American company to do these days about its heritage? How far will “Made in America” take a brand? In the past few weeks, we’ve seen Apple take a few […]
President Obama wants “Made In America” to mean something again. And it’s no wonder, when “Made In China” comes with as many human rights questions as it does. As you may have heard, over 300 employees at a Foxconn plant in Wuhan, China recently threatened to throw themselves off a building in a mass suicide. […]
Google is one company that definitely doesn’t rest. Nor are they immune from good ol’ fashioned advertising efforts. The New York Times has more: Lorraine Twohill, Google’s vice president for global marketing, would not disclose how much the company had increased its advertising spending, but said there had been a shift in strategy. “As we […]
I love, love, love it when a brand markets itself in a way unlike anything else in its category. And that’s happening in Oklahoma City right now with a used car dealership rebranded as The Key. While there’s a brand video on the homepage, its Facebook page links to a 90 second spot that serves […]
In the course of my career, I’ve done a lot of good work for brands that simply weren’t cool. And if you’re an observer of our industry and the people who comment on it, you know that brands that are seemingly out of favor have a tougher time gaining traction — even when there’s good […]
I’m not quite sure what it means when you call yourself “The Chuck Norris of Branding,” as John Morgan does. But if you’re looking for a dose of marketing knowledge laced with a bit of aggression, you’ll find it in his book, Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing […]
Writing on Forbes.com, Rob Siltanen, who worked at TBWA/Chiat/Day in the 90’s and was instrumental in bringing the Apple “Think Different” campaign to life, tells how the campaign came about. Jobs was quiet during the pitch, but he seemed intrigued throughout, and now it was time for him to talk. He looked around the room […]