Here’s an interesting use of Facebook in the retail space. A Brazilian retailer lets you see exactly how many people “like” a particular item of clothing. According to Springwise, C&A’s new “Fashion Like” initiative uses special hooks on the racks in its bricks-and-mortar store to display Facebook “likes” in real time, giving in-store shoppers a […]
As we saw with Wild Turkey the other day, lots of liquor companies are taking to the TV (and YouTube) to solidify their brand. Here’s Jagermeister’s new attempt at this, courtesy of Mistress in LA: According to Michael Volke, Executive Board Member at Mast-Jagermeister SE, there’s a heritage to this brand I wasn’t aware of. […]
Wild Turkey is a 157 year-old brand, but this campaign marks the first time they’ve been on TV: Fly Communications in New York City created the spot.
I was very little, but I do remember the ubiquitous E.F. Hutton commercials: Now, Ad Age is reporting on the resurrection of the brand: Use of the Hutton brand was dropped after Primerica Corp. bought Shearson Lehman Hutton in 1993 and merged it with Smith Barney. Members of the alumni group bought the Hutton brand […]
Courtesy of Wieden + Kennedy, we get this two-minute tribute to moms. At least, the moms who nurture Olympic champions. Oh yeah, and this ad is for Proctor & Gamble. If my mom actually knew how to use a computer (she doesn’t), I’d go click the Thank You Mom App on Facebook.
Driving to work in Atlanta, I used to hear some really bad radio spots for Accountemps featuring some Spacely-from-the-Jetsons-type awful boss praising some guy called “Bob from Accountemps” while berating a squirrelly-voiced employee. Lately, however, the campaign has taken a bit of a turn with Christopher Guest-style spots entitled, “Find Your Bob.” FindYourBob.com has more […]
Can’t say I know much about ladders or ladder brands, but this spot for Werner Ladders makes one point. And makes it very simply and effectively. New Atlanta agency Seed Factory Marketing created this video for the web, with edited versions running on TV. Such a simple idea. I wish more clients could subscribe to […]
Today in Seattle, Starbucks received a giant thank-you card for its support of same-sex marriage. Despite an attempted boycott by the National Organization for Marriage, Starbucks got a look at who its true fans were. So do boycotts work? How can advertisers and agencies respond to boycotts? Consumers aren’t always consistent in what brands they […]