An adult beverage with an urban audience, is saying cheers to our newly elected urban President. French cognac-maker, Hennessy, is selling 180,000 limited-edition bottles in honor of the 44th President of the Unites States. A percentage of proceeds is being donated to the Thurgood Marshall College Fund. Bottles are on sale in Washington, D.C., Maryland, Illinois, New York City, and Georgia for $30 dollars. The …
Obey Capitalism
This ad for Saks Fifth Avenue is bound to give the more idealistic Shepard Fairey fans reason to pause. Pimping the new Prez is one thing, but Saks is on another level. It's unadulterated consumerism. Eric Wilson of The New York Times, asked Fairey if his work could be "misunderstood as some sinister form of retail indoctrination." "Some people might think it could be making fun of what's going on right now," Mr. …
The Boutique Is In Again
"Let's ditch these suits and kick it with those former Goodby guys in the old firehouse." Those may or may not have been the thoughts in the minds of Intel's CMO and CEO when they chose to work with Venables Bell & Partners in San Francisco on the technology company's core branding assignments. Here's a little of what's in Venables' head: The recession may accelerate the trend of large marketers looking for "more …
Open Happiness?
According to The Wall Street Journal, Coca-Cola will introduce a new ad campaign for its flagship brand next week. The ads are being created by Wieden + Kennedy, Portland, Ore. The "Open Happiness" campaign grew out of a six-month initiative dubbed "Project Next," which was spearheaded by Coke's new chief executive, Muhtar Kent, and Joe Tripodi, the company's global chief marketing officer. Both executives are …
Fighting Hybrids With Science
I don't connect with the above ad, even though I like the information being conveyed in the ad. BWM has two new diesel-engine models out--the X5 xDrive35d crossover and the 335d sedan. But instead of featuring the vehicles, GSD&M Idea City chose to educate drivers about the benefits of diesel (something high end buyers of a German vehicle might already understand). The agency cast Brian Unger, of Discovery Channel's …
Google’s Good Graces
According to Online Marketing Performance, Google says that the average 501(c)(3) non-profit organization receives just over $300/month of benefit. Actual grant amounts appear to be higher. …
Learn What It Takes To Be One Of The Greats
see this ad bigger [Ad for Ontario College of Art & Design via Makin' Ads] …
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Melrose Is One Bitchy Avenue
The Denver Egotist finds the content on Melrose Jewelers blog particularly offensive. It's a blog like Perez Hilton's that skewers LA gliterati, including Owen Wilson, Lindsay Lohan and others. Simply put, it's lurid content for people who want to flash some high dollar jewels. As a content strategy, it's hard to fault. Even so, I'll stick with my Nixon. …
