The French Raise Their Glass

An adult beverage with an urban audience, is saying cheers to our newly elected urban President.
French cognac-maker, Hennessy, is selling 180,000 limited-edition bottles in honor of the 44th President of the Unites States.
A percentage of proceeds is being donated to the Thurgood Marshall College Fund.
Bottles are on sale in Washington, D.C., Maryland, Illinois, New York City, and Georgia for $30 dollars. The price on eBay in six months will no doubt be substantially higher.
[via New York Magazine]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.