Obey Capitalism

This ad for Saks Fifth Avenue is bound to give the more idealistic Shepard Fairey fans reason to pause. Pimping the new Prez is one thing, but Saks is on another level. It’s unadulterated consumerism.
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Eric Wilson of The New York Times, asked Fairey if his work could be “misunderstood as some sinister form of retail indoctrination.”

“Some people might think it could be making fun of what’s going on right now,” Mr. Fairey said. “But I think most people are sophisticated enough to realize it’s a way of grabbing attention. It’s commerce. I don’t think there is really any political statement embedded in this.”

Okay, but there is a political statement in an underground artist taking on this type of commission. I don’t have a problem with it, but I have unusual views about art and commerce.
[via Adrants]

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.