The Boutique Is In Again

“Let’s ditch these suits and kick it with those former Goodby guys in the old firehouse.”
Those may or may not have been the thoughts in the minds of Intel’s CMO and CEO when they chose to work with Venables Bell & Partners in San Francisco on the technology company’s core branding assignments.
Here’s a little of what’s in Venables’ head:

The recession may accelerate the trend of large marketers looking for “more nimble, more creative solutions” to advertising problems, Mr. Venables said. “A company like ours is in a fantastic position.”

[via The New York Times]

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.