Lately, I've been wondering if anyone performs brand audits. It seems like it would be an important step to take, but I never heard of one taking place and I don't know anyone who performs them. Of course, that could be a reflection of my unconnectedness. Or it could be that very few brand managers are taking these methodical steps. Brand Strategy Insider offers this description of a brand audit: A brand audit …
The Real Cuban Coffee Deal
Hipsters, like many others in America today, are searching for authentic experiences. Sometimes, a classic brand can offer these experiences, but it's almost always the hipsters that come to the brand, not the other way around. According to an article in today's Sunday Styles section, Café Bustelo, a Cuban coffee company founded in the Bronx in 1928, is seeking new adherents and finding them at Sundance, Fashion …
Dear Best Buy: Have You Guys Not Learned Anything From CC?
When Circuit City decided to slash its most knowledgable staff, I predicted on AdPulp that they'd go out of business. And I was right. Now, Best Buy may be headed down the same path: Retailer Best Buy Co. Inc., which has 21 Denver-area stores, is demoting many senior sales associates at its stores, a move that will slash salaries for those workers by as much as 50 percent. The retailer, based in Richfield, Minn., …
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Two Wheel Chic
Where will your bike take you? If you ride a Johnny Loco and follow the lead of the models in the brand's new print campaign, you'll be headed into some dangerous territory. However, you'll look good the entire time. Agency: New Message/Amersterdam Photog: René Kramers …
It Would Be Nice To Have “Clean Energy For Dirty Machines” Too
Virtue Worldwide-- the brand strategy and creative agency tied to Vice magazine and VBS.tv--just launched a new ad campaign for GURU energy drinks. The campaign features with the provocative tagline "Clean Energy for Dirty Minds." The campaign is a part of Virtue's larger brand overhaul for GURU, which includes events, product placement, media plans, and online marketing. [BONUS LINK] Our previous entry on Virtue. …
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AT&T Connects To The Global Village
Blake Mycoskie of TOMS Shoes may be a do-gooder, but he also knows how to market his company. The ad above--directed by Academy Award nominee Bennet Miller--debuted this weekend during The Masters golf tournament and is slated to run for the next 12 weeks. That's a ton of unpaid advertising for TOMS, care of AT&T and his own ingenuity. …
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Master Your Data Or Be Swept Downstream
Right now, data is on the move. Lots of data. But Sprint is equipped to manage it for you. That's the message of the telcom's new Now Network advertising from Goodby Silverstein & Partners. "The idea behind the campaign is to demonstrate all the things that happen on the Now Network in today's fast-paced world," said Bill Morgan, senior vice president of corporate marketing for Sprint. "Sprint's Now Network means …
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Alaska Is Flying At Another Lattitude
WONGDOODY is launching a new customer service-themed campaign today for longtime client, Alaska Airlines. The campaign, which features the new tagline "North of Expected" includes television, radio, newspaper, outdoor and transit ads, a microsite and interactive media. Two 30-second television spots will air starting this week in the state of Alaska, Los Angeles, Portland, Ore., and Seattle. Alaska Airlines …
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