Alaska Is Flying At Another Lattitude


WONGDOODY is launching a new customer service-themed campaign today for longtime client, Alaska Airlines. The campaign, which features the new tagline “North of Expected” includes television, radio, newspaper, outdoor and transit ads, a microsite and interactive media.
Two 30-second television spots will air starting this week in the state of Alaska, Los Angeles, Portland, Ore., and Seattle. Alaska Airlines employees are featured in the spots, each demonstrating a different facet of the airline’s award-winning customer service.
Alaska Airlines ranked “Highest in Customer Satisfaction among Traditional Network Carriers” in the J.D. Power and Associates 2008 North America Airline Satisfaction Study.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.