Master Your Data Or Be Swept Downstream

Right now, data is on the move. Lots of data. But Sprint is equipped to manage it for you. That’s the message of the telcom’s new Now Network advertising from Goodby Silverstein & Partners.

“The idea behind the campaign is to demonstrate all the things that happen on the Now Network in today’s fast-paced world,” said Bill Morgan, senior vice president of corporate marketing for Sprint. “Sprint’s Now Network means that our customers can get what they want when they want – whether it’s staying connected through a call, text or e-mail, surfing the web, using GPS, or working remotely and wirelessly.”
How this is any different from AT&T and the rest, I can’t say. However, here’s what Sprint says…

The Sprint Now Network(TM) is more than just a physical network – it features America’s most dependable 3G network,* the largest push-to-talk community, and it is the only national carrier to offer wireless 4G services and award-winning phones and devices, including the most-anticipated wireless product of the year – the Palm Pre.

What I can say is the new web site in support of this bundled service offering is an interesting take on managing incoming data, and the TV spot above is impactful. So, Sprint’s clearly improving their advertising. Since I’m an AT&T customer, I’ll leave it to others to describe the quality of their service.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.