G&Ts taste good in the best of times, but in today's economic climate a cocktail of substance can be a sweet, albeit temporary, remedy. Schyouknowwho.com, a Schweppe's microsite taps this need to at once comment on the meltdown and escape from it. Throughout our rich heritage we have always taken a look at the society around us. Our new distinctive satirical cartoons draw inspiration from William Hogarth, the …
Real Sugar Retro Appeals To Me
For a limited time, Pepsi and Mountain Dew are offering consumers a taste of the past with their own versions of Throwback, two new limited time only products inspired by the '60s and '70s, sweetened with natural sugar in a retro-looking package. Learn more at Pepsi Throwback. …
AirTran’s Plugged In To Customers Who Want Wi-Fi
A few years back, I wrote about airline marketing. And at the time, I suggested that advertising may not always be the answer to promote an airline's brand, especially now that many flying-related hassles are largely out of an airline's control. Now I'm happy to say that AirTran and their agency Cramer-Krasselt are doing a little bit of both advertising and business improvements: An ad campaign to promote a nice new …
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Cheetos’ Big Balls
Consumed columnist, Rob Walker is wigged about the introduction of over-sized Cheetos. The bag describes its contents as "Dangerously cheesy taste in a dangerously cheesy ball!" The phrase "dangerously cheesy" has a trademark next to it. To me, the contents do look dangerous. But then even my inner 12-year-old finds Cheetos a little frightening, with the product's unnaturally glowing orange color, curious "dust" and …
The Right SUV for the Times
When your client wins an industry award and wants to tell everyone about it, it can be a hellish assignment because sane people tend to not like chest beating ads. Thankfully, Subaru and its agency didn't fall into that trap here. …
Silicon, Money & Rock ‘n’ Roll
By now, we've all heard the "Intel inside" audio cue about a million times. It's deeply lodged. Now, a new brand campaign from Venables Bell & Partners takes us inside Intel. Adfreak mentions that Ajay Bhatt, who helped develop the USB, is portrayed by an actor in the "Rock Star" ad above, but I'm not sure that matters much. Fact is, people who make highly functional things--engineers--are indeed rock stars today. …
Word from the Capitalist Confab
OMAHA--Yesterday morning when I woke, I heard an owl hooting it up outside my window. I can't help but see the significance, as I was rising to attend my first Berkshire Hathaway shareholder's meeting, along with 35,000 others seeking the sage advice of Warren Buffett, 78, and Berkshire Vice Chairman, Charlie Munger, 85. My mom and I arrived at the Qwest Center well in advance of the 8:30 a.m. start, yet there were …
Fried Goodness
Church's Chicken knows what good is. Yes, good is fried chicken and biscuits, but it's also much more than that and Church's is smart to go where this language leads. According to Media Post, the brand has launched a new Twitter-based promotion, where the QSR will put one dollar into a "pay it forward" fund for every person who follows them on the micro-messaging service. From the pool of funds, Church's will then …
