Fried Goodness

Church’s Chicken knows what good is.
Yes, good is fried chicken and biscuits, but it’s also much more than that and Church’s is smart to go where this language leads.
According to Media Post, the brand has launched a new Twitter-based promotion, where the QSR will put one dollar into a “pay it forward” fund for every person who follows them on the micro-messaging service.
From the pool of funds, Church’s will then distribute $1000 cash awards to 10 people, maybe more.
On Church’s Twitter page, the brand is asking what you’d do with the money. I said I’d use the money to buy them advertising space on Time will tell if they like that idea, or not.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.