G&Ts taste good in the best of times, but in today’s economic climate a cocktail of substance can be a sweet, albeit temporary, remedy.
Schyouknowwho.com, a Schweppe’s microsite taps this need to at once comment on the meltdown and escape from it.
Throughout our rich heritage we have always taken a look at the society around us. Our new distinctive satirical cartoons draw inspiration from William Hogarth, the original satirist from the 1700’s and intelligently reference current affairs & the news agenda, but with a contemporary twist to make you smile.
The intricate cartoons will be updated every two weeks with a new, fresh and topical tongue-in-cheek view on the current news agenda, but with a strong satirical edge. As a quintessentially British brand, we are embracing the British tradition of poking fun at ourselves, whilst heralding our reprised love for satire today.
Mother/London is behind the Hogarthian campaign.
[via It’s Nice That]
I really think this is fantastic work. It’s high-brow but still incredibly relevant.
It seems to me that in a recession, brands are implementing humor as much-needed relief to all the doom and gloom hyped in the news media.
Campaigns from JetBlue and Las Vegas Convention and Visitors Authority are good examples.