Perfect Time for a Gin & Tonic

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G&Ts taste good in the best of times, but in today’s economic climate a cocktail of substance can be a sweet, albeit temporary, remedy.
Schyouknowwho.com, a Schweppe’s microsite taps this need to at once comment on the meltdown and escape from it.

Throughout our rich heritage we have always taken a look at the society around us. Our new distinctive satirical cartoons draw inspiration from William Hogarth, the original satirist from the 1700’s and intelligently reference current affairs & the news agenda, but with a contemporary twist to make you smile.
The intricate cartoons will be updated every two weeks with a new, fresh and topical tongue-in-cheek view on the current news agenda, but with a strong satirical edge. As a quintessentially British brand, we are embracing the British tradition of poking fun at ourselves, whilst heralding our reprised love for satire today.

Mother/London is behind the Hogarthian campaign.
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[via It’s Nice That]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.