I have a theory. It's not a very highly-developed theory, but I truly believe advertising where I live (Atlanta) would be much, much better overall if the general populace here was regularly exposed to Jack In The Box TV commercials. Because it would force the local yokels here to raise their game. Since there isn't a JITB for hundreds of miles, I keep forgetting how inventive and funny their spots have been over …
Talk Talk Walk
Best Buy is a company I loathe and will never support. The reason for my attitude is the $190 restocking fee Best Buy levied after I brought a PC back to the store in Lakewood, CO 18 hours after purchase. While Best Buy may have felt justified in that charge, I will never shop there again and I make it a point to to tell everyone I know what a horrible experience I had at Best Buy (seven years ago!). Given these …
Beauty Doesn’t Come In A Bottle
With Lux Shampoo, Unilever is striving to make beauty available to all women. To achieve their mission, the global packaged goods concern is turning to the star power of Catherine Zeta-Jones in a Hollywood-like production. According to Brand Republic, the short, "Alchemist," was created by JWT from an original screenplay by Jeffrey Caine, who also wrote the screenplay for James Bond film "GoldenEye" and thriller …
Bert & Ernie Get Some Hops
[via Common] …
Social Media For Brands Is The Modern Day Fan Club
Starbucks has 1,482,069 fans on Facebook and 183,729 followers on Twitter at the time of this post. But what does it mean to the bottom line? The New York Times reminds that "it is difficult to measure the effects of social media -- a follower on Twitter does not necessarily translate to a daily Frappuccino drinker." Bob Hoffman has even tougher words about brands' growing reliance on social media. Let's …
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Let’s Watch, Shall We?
The New York Times' Bits blog points to Nizmlab, Chunnel.tv and Video Antville as sterling examples of curated content. What's interesting to note for our purposes here is how many commercials are being archived and presented to a global audience made up of people willing to spend their free time watching commercials. What other testament do we need that people like commercials when they're funny or in some way well …
What Brand Today Can Teach The World To Sing?
In a related line of questioning, "Can Coca-Cola still teach the world to sing?" [via Where's My Jetpack?] …
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King Levies Harsh Tax On Subjects
The Wall Street Journal is reporting on trouble in the Kingdom. Burger King is trying to tap up to 40% of the syrup-rebate funds that all stores receive in order to increase its national advertising presence next year at a time of fierce fast-food competition. National Franchise Association Inc., which represents over 75% of Burger King's U.S franchise operators, says that franchisees will lose hundreds of millions …
