Adpulp
Advertising News and Know-How, Since 2004
By David Burn
Levi's is one of the most iconic brands in American history and in America today. Given that kind of solid bedrock to work with, a campaign that celebrates the Americaness of the brand seems like it might be a good fit. Portland's Wieden + Kennedy, which picked up the $80 mil. piece of business six months ago is about to find out if it is, or not. Stuart Elliott of The New York Times says: The "Go forth" campaign is …
Continue Reading about Levi’s Goes Forth With New Work From Wieden →
By David Burn
A little over a year ago in Orlando, we happened to pick a Darden restaurant, Seasons 52, for Mother's Day brunch. It was a great choice and I thought at the time, Darden--which also owns and operates Red Lobster, The Olive Garden, Longhorn Steakhouse, The Capital Grille and Bahama Breeze--must really know what they're doing. According to a new feature in Fast Company, Darden does indeed know what it's doing. I …
Continue Reading about Darden’s Unique Recipe Something To Write Home About →
By David Burn
Last August I flew to ATL to pitch a room full of high powered marketing execs on BFG's ability to deliver exceptional content and online brand experiences. Carol Kruse, VP of Global Interactive Marketing at Coke put that meeting together for us. Here she is at Cannes speaking about some of the things that matter to her and other Coca-Cola brand managers: [via Adweek's Real Time Cannes] …
Continue Reading about Kruse’s Ship Is Called “Brand Love” →
By David Burn
The bad boy wins again, care of Stella Artois. [via AdFreak] …
By David Burn
Zach Galifianakis, Tim and Eric in Absolut Zach (Part One) from Zach Galifianakis The New York Times Sunday Magazine ran a feature on comedian Zach Galifianakis a couple weeks ago. In the piece, author John Wray mentions the Absolut Vodka "ads" Galifianakis did. The resulting three sketches, made in collaboration with the absurdist comedy duo Tim and Eric (of "Awesome Show, Great Job!" part of the Cartoon Network's …
Continue Reading about Dark Comedy Sketches Work To Modernize ’80s Vodka Brand →
By David Burn
In the face of Starbuck's new Via instant coffee brand, Taster's Choice from Nescafe has chosen to attack from their well fortified position. According to Ad Age, Nescafe spokeswoman Pamela Krebs said, "There are other competitors who charge much more for a similar-quality coffee, and we would like to encourage people to prove for themselves that there are smarter options from which to choose." Starbucks spokeswoman …
Continue Reading about Instant Pretension Nescafe Doesn’t Do →
By David Burn
Drop that search engine, or I'll shoot. That's the thinking in Redmond apparently. After all, search--an area dominated by Google and Yahoo--is just too good to pass up. Hence, it's time to use a "decision engine" to "Bing and decide." Ad Age reports on the motivations for the new product launch and the ad campaign that supports it. Most consumers say they are satisfied with search today, but Microsoft says its own …
Continue Reading about Microsoft Believes It’s Time To “Bing & Decide” →
This is a bright, shiny spot from Deutsch talking about the future of GM: As far as bright, shiny spots go, this is nice, but it's not going to help matters much. Kicking GM while it's down is pretty easy these days. So let me pose a different question: Is there any person or ad agency out there that could help them at this point? Because I think their problems--and whatever solutions--lie in the design and …
Continue Reading about GM Spot Starts With “Let’s Be Completely Honest.” Are They? →
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