GM Spot Starts With “Let’s Be Completely Honest.” Are They?

This is a bright, shiny spot from Deutsch talking about the future of GM:

As far as bright, shiny spots go, this is nice, but it’s not going to help matters much. Kicking GM while it’s down is pretty easy these days. So let me pose a different question: Is there any person or ad agency out there that could help them at this point? Because I think their problems–and whatever solutions–lie in the design and engineering phases as well as the actual dealer sales phase. Not the advertising.
UPDATE: David Esrati at the The Next Wave found this for a good contrast:

Lee was on a mission back then, it’s pretty obvious. And he had actual information to back it up, not cliches.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.