The iconic "How to Speak Australian" campaign originally created in 1994 by Agnotti, Thomas, Hedge and last seen on air in 2006 is back care of Digitas/Chicago. The agency shot seven :15 spots, the first three of which launch this week. …
What’s Old Is New Again
Quaker City Mercantile (the Philadelphia agency formerly known as Gyro Worldwide) has been busy reinvigorating the Narragansett Beer brand. Given the brand's rich history in New England, it made sense to mine the archives and that's what QCM did. Using original 'Gansett commercials from the 1950s that featured husband and wife comedy duo Mike Nichols and Elaine May as an audio bed, QCM, with the help of mash-up …
Care For A Bruised Apple?
Apple's reputation is taking a beating from two prominent Web personalities--Michael Arrington of TechCrunch and Jason Calacanis of Mahalo. Arrington ditched his iPhone in favor of T-Mobile and its myTouch 3G, which works with Google Voice, something the iPhone overlords rejected outright (a move which now has Apple in hot water with the Feds). "I will no longer blindly follow all things Apple," he says. For his …
I Wonder If Shaq Has A Problem With “The Shack”
According to Eleftheria Parpis of Adweek: This 15-second commercial is one of 12 new TV ads to begin running nationally as part of the Fort Worth, Texas-based retailer's ambitious effort from Butler, Shine, Stern & Partners in Sausalito, Calif., to rebrand itself, at least informally in its marketing materials, with the shorter, presumably friendlier nickname. "If you think about how you use nicknames, you generally …
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What Kind of Ad Hating Ad Man, a.k.a. Arrogant Bastard, Wrote This Copy?
For many brands, especially beer brands, it's important to have attitude. In the craft beer world, I'll argue it's just as important that one's beer (more so than one's brand) has attitude. For if the beer has its attitude right, the brand will naturally fall in line. That's the story with Arrogant Bastard from Stone Brewing in Escondido, CA--a beer I enjoyed for the first time last night. Please take a close look at …
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Saying Apple Computers Are Expensive Is A Priceless Strategy for Microsoft
Apple Inc. legal representatives asked Microsoft Corp. two weeks ago to "stop running" advertisements suggesting Apple's computers are expensive. According to The Wall Street Journal, the interaction has emboldened Microsoft, which plans to continue with its "Laptop Hunter" marketing campaign after learning how effective the advertisement's underlying message is in rankling Apple. Microsoft Chief Operating Officer …
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Pepsi Drops A “P” In Argentina
Pepsi changed its spelling to Pecsi in Argentina to accomodate the local idiom, a humble and wise move that is refreshing to see. According to Ad Age: "Pecsi" is an easier pronunciation given Spanish phonetics, and it sort of comes naturally. According to a recent survey, 25% of the population says it that way. So BBDO Argentina came up with the idea of simply making "Pecsi" the spelling and launched an integrated …
Breakdancing and Evian: The 80’s Are Back
Everyone loves babies who do adult-like (or teen-like, in this case) things, right? Well, the 80's were good to Evian water and I suppose the brand is hoping 80's nostalgia will help them out. From Brandweek: Evian is hoping for a viral hit on the Web to launch the campaign in the U.S. It is posting the ad on YouTube as well as initiating a new Web site www.evianliveyoung.com dedicated to the campaign. Visitors can …
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