For many brands, especially beer brands, it’s important to have attitude.
In the craft beer world, I’ll argue it’s just as important that one’s beer (more so than one’s brand) has attitude. For if the beer has its attitude right, the brand will naturally fall in line.
That’s the story with Arrogant Bastard from Stone Brewing in Escondido, CA–a beer I enjoyed for the first time last night.
Please take a close look at this anti-advertising stance that is essentially very good advertising:
All I ask from a product like this is that it live up to its self-generated hype. Arrogant Bastard does.
Now, if that arrogant bastard of a client/boss/coworker would do the same, all might be right with the world.
