Everyone loves babies who do adult-like (or teen-like, in this case) things, right? Well, the 80’s were good to Evian water and I suppose the brand is hoping 80’s nostalgia will help them out.
Evian is hoping for a viral hit on the Web to launch the campaign in the U.S. It is posting the ad on YouTube as well as initiating a new Web site www.evianliveyoung.com dedicated to the campaign. Visitors can view two videos, digital teasers of break-dancing babies and “making-of” clips. “Interviews” with a few of the 96 babies filmed will be available, as well as links to Facebook pages created for the infants.
I wonder if today’s children, watching that commercial, will wonder what kind of ridiculously oversized iPod the babies are dancing to.