LOS ANGELES — The J. Paul Getty Trust introduced a new brand identity that captures the breadth and complexity of its work and defines and symbolizes what makes it unlike any other arts institution in the world. “This new design reflects Getty’s personality and where we are headed,” said Katherine E. Fleming, president and CEO of the J. Paul Getty Trust. “It gives visual form to a more connected, outward-looking …
Ad Chatter Season 4, Episode 4: Featuring Artist Chad Rea
"When I went to Mother, it was like I was asked to put on my funny pants. At Pyro, I wasn't allowed to be funny. It was more about being cool. And so when I went to Mother, if I tried to do anything cool, it was like, where's the joke?" This episode of Ad Chatter features a conversation between David Burn of Adpulp and artist, writer, gallerist, tour guide, teacher, and activist Chad Rea. Chad has a degree …
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Play with Words and Images
Edward Ruscha is an American fine artist with something significant to say about pop culture and advertising. His work, which sometimes looks like an ad, also has something to teach the makers of pop culture and advertising. According to The Tate: Words and phrases are at the centre of Ed Ruscha’s work and first appear in his paintings as early as 1959. The use of words and text in twentieth century art can first …
Heinz Brazil Is Improving the Tattoo Experience for All
In an innovative, relevant, and health-conscious move, Heinz Brazil is developing a proprietary "Heinz red" tattoo pigment using only non-harmful ingredients and making the ink available to tattoo parlors throughout Brazil. The action comes on news that color tattoo ink faces growing restrictions and outright bans in countries around the world. The European Union alone has banned over 4,000 ingredients used in the …
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Badvertising Aims to Define Why Ads Make You Go ‘WTF?’
No one in the advertising industry ever gets up in the morning and says, “Today, I’m going to create boring, uninspired work people will ignore.” But it happens every day. We all know it, we’ve all done it, and I’ve spent a good part of my career pontificating about the idiosyncrasies of an industry that churns it out. But perhaps no one’s dissected why bad work happens as systematically as “Tagline Jim” Morris does …
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Ad Chatter, The Podcast: Change Isn’t Coming, It’s Here
Seattle-based copywriter, author, and educator, Dan Goldgeier, and I recorded a pilot episode of Adpulp's new podcast today. We've previously recorded and shared video segments. This is pure audio. We discuss four timely topics on this pilot episode: Hill Holliday's newly stated commitment to diversity and inclusion The NBA is out on strike 300 Pizza Huts about to close A wildly popular …
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Poets Are Particularly Adept At “Packaging” Big Ideas for Brands
Do copywriters write well in other forms? Does it matter? Yes and yes. For professional writers, there is the literary market, the entertainment market, the journalism market, and the advertising market. When you work in advertising, all of the sister industries are part of the big picture. When you go to bat for a brand, you rely on the same narrative structures that novelists use, you write dialogue like a …
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Water Conservation Is Mission Critical Throughout Texas and the West
Tarrant Regional Water District delivers a reliable, resilient supply of water to the public at the lowest cost and highest quality possible. With more than two million people in the district’s rapidly growing North Texas service area, residents and businesses need a safe, reliable water supply that meets their needs today and for decades to come. Since water literally flows from our taps, we don't always give …
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