Thanks to an infusion of cash from an Australian holding company, Faris Yakob and his associates at Naked can now buy Bespoke suits, should the fancy strike them. Ad Age has the story... U.K. planning agency Naked Communications has been acquired by Australian holding company Photon Group in a deal that includes an upfront payment of $38 million in cash. The agency, which opened in the U.K. in 2000, has about 200 …
Crispin On The Other Side of Camera
Creativity takes us on a video tour of CP+B's Integrated Production department. While the piece does appear to be more pr than journalism, if you put that aside there is some learning here for people interested in the organizational challenges presented by online media. [via Agency Spy] …
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It’s Time For CareerBuilder To Fire Its Agency Again
Well, this year's CareerBuilder spot finished in the middle of the pack on the USA Today Super Bowl Ad Meter. Here's more background on CareerBuilder from the Wall Street Journal. The middle of the pack in the Ad Meter? A 5.15, fully 3.72 points behind the freakin' Clydesdales? This is totally unacceptable. Heads will roll. A complete utter failure, right? Because to CareerBuilder, its ranking on the USA Today Ad …
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Skylab-B Launches Into The Advertising Galaxy
The best way to implement your vision is to set up your own shop, and that's what two friends of mine have just done. Skylab-B is the new venture of Mike Martin and Grant Holland, a creative team that, both together and separately, have done some kick-ass work at a whole bunch of agencies around the country. Skylab-B will maintain offices in both LA and Atlanta. Check out their site and their work. This thing could …
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First “X” Now “S”
Publicis Groupe is intent on helping corporations go green. As such, they've purchased Act Now, a pioneering sustainability consultancy in San Francisco. Effective immediately, Act Now will be part of the new Saatchi & Saatchi S network. The group's mission is to "activate corporate and consumer action on a mass scale to address environmental and economic sustainability." Kevin Roberts, CEO Worldwide Saatchi & …
Productivity Central
Ad Age named Boston's Hill Holliday, "Comeback Agency of the Year." Which led Agency Spy to dig up this year-old video celebrating HHCC's 38th anniversary. …
GSP 2.0
Ad Age chose Goodby Silverstein and Partners as its agency of the year. Two things jumped out at me from the article. GSP's understanding of content's central role in our business. "Content is an evolution of where agencies are going," Mr. Silverstein says. "We have become a content house. We, in a sense, are our own Pixar. [In 2008] I hope to evolve to a point where we make more content for our clients and …
Zeus Jones Puts Sticky Eyeballs Concept Out of its Misery
I think we can all agree that agency websites suck. Ad peeps claim to know how to make them for clients, but when it's their turn to step up, they choke. Minneapolis agency, Zeus Jones however, did not choke. They bunted. But that's not bad when the point is to get on base. The shop's home page is simple. It's merely a map to the content they've created that exists elsewhere on the inters. If you want a capabilities …
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