First “X” Now “S”

Publicis Groupe is intent on helping corporations go green. As such, they’ve purchased Act Now, a pioneering sustainability consultancy in San Francisco. Effective immediately, Act Now will be part of the new Saatchi & Saatchi S network. The group’s mission is to “activate corporate and consumer action on a mass scale to address environmental and economic sustainability.”
Kevin Roberts, CEO Worldwide Saatchi & Saatchi, said, “Sustainability is not a fad for me. It is something that comes right from a core belief that going forward, it will be impossible for a brand to be truly loved by consumers unless it creates a positive, sustainable impact.”
Act Now’s Adam Werbach has been appointed CEO of Saatchi & Saatchi S and will report to Andy Murray, Global CEO of Saatchi & Saatchi X.
San Francisco Chronicle has an article from earlier this month on Werbach’s work for Wal-Mart, a fact which apparently caused some purist enviros to choke on their tofu pops.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.