Naked Gets Dressed

Thanks to an infusion of cash from an Australian holding company, Faris Yakob and his associates at Naked can now buy Bespoke suits, should the fancy strike them.
Ad Age has the story…

U.K. planning agency Naked Communications has been acquired by Australian holding company Photon Group in a deal that includes an upfront payment of $38 million in cash.
The agency, which opened in the U.K. in 2000, has about 200 employees working in eight countries. Its total revenue in 2007 was about $31 million, with the majority coming from the U.K.

In case you’re wondering about Photon, Ad Age dedicates another story to the firm they deem “Australia’s ‘Less Sophisticated’ Version of Omnicom.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.