Paul Johnson, writing for Ad Age's Small Agency Diary makes a good point about interactive capabilities at traditional shops. There are a lot of ad agencies talking a mean game and touting their capabilities in pitches. To paraphrase the head of a web-development firm (after I plied him with a few cocktails), 90% of the small agencies out there chasing interactive business have one guy on staff who knows anything, …
If Your Ass Is Smart Enough, It Might Be Wanted In Chicago
Chicago agency, Two by Four, is seeking six interns to lend them a hand this summer. Two will be paid, the other four, not so much. [via Lewis Lazare] …
Continue Reading about If Your Ass Is Smart Enough, It Might Be Wanted In Chicago →
Minimalism’s Far Shore Reached By Team of Boston Explorers
Modernista! decided to go modern with their agency self-promo site. So modern in fact, there's no there there. Just rollovers that redirect to Wikipedia, Facebook, Flickr and Google News. The Denver Egotist says, "Modernista!‘s new site is so smart it sickens us." I'm not sickened about it. I'm still trying to form an opinion. Maybe you could help. …
Continue Reading about Minimalism’s Far Shore Reached By Team of Boston Explorers →
The Brief from Sydney Has Arrived
Publicis Mojo, with offices in Sydney, Melbourne and Brisbane plucked a cherry assignment from Coca-Cola. According to Ad Age, the shop prevailed in an internal Publicis review to land global duties on Diet Coke. The global strategy will be implemented by local agencies already handling Diet Coke, known in some countries as Coke Light, either in the original format or adapted for the local market. In a handful of …
Circle One Takes The AdPulp Challenge
In a fitful moment last night, the Publisher of this site asked agencies to have some fun with Schick®. One agency--Circle One Marketing of Norwalk, CT--has now done so. Circe One embraces through-the-line marketing to do traditional, in-store, promotions and interactive for clients like Tastykake, Traffic.com, Birds Eye, Cadbury Schweppes beverages and Pepperidge Farm. …
Continue Reading about Circle One Takes The AdPulp Challenge →
Determined
Ad agencies are always on the lookout for their next award. TBD Agency in Bend, Oregon recently won an award that actually means something outside the creative department. Oregon Business magazine named TBD one of "The 100 Best Companies to Work for In Oregon." …
Digitas/Chicago Puts Itself Out There
We’d Rather Invent the Next Vitamin Water…
I'm glad The Escape Pod sent me the March issue of Fast Company. It's nice to leaf through and see innovative companies celebrated for their contributions. It was also a terrific media buy for The Escape Pod. Google and Apple top the list, but the magazine names New York anti-agency, Anomaly, the 24th most innovative company in the world. image courtesy of Chet Gulland So what makes Anomaly a Fast Company darling? …
Continue Reading about We’d Rather Invent the Next Vitamin Water… →
