JWT Intelligence offers reports on a variety of topics important to marketers. Their latest trendletter, Nichification, not to be confused with Californication, is on sale now for $250. Here's a bit on the concept: Selling to the masses has been a cornerstone of capitalism since Sears sent out its first catalogue and Wannamaker opened his first department store. But the world today is a patchwork of societies that …
It’s 2008, Put Your Reel On YouTube
Random Culture is pointing to interactive agencies with reels. The following reel is from Reflex Group. Interactive or no, I like an agency willing to share on YouTube. Who wants to ask to see a reel anymore? Googling for it is the natural state of things today. …
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Every Brand Needs A Hero
The Wall Street Journal is reporting that Element 79 is on the ropes after seeing its biggest accounts--PepsiCo's Gatorade and Tropicana--walk out the door. PepsiCo has been dissatisfied with Element 79's recent creative work, according to a person familiar with the matter. The company is shifting its Gatorade business to a sister Omnicom agency, TBWA/Chiat/Day, and ad responsibilities for Tropicana also are being …
Where The Talent Is
Bob Greenberg, CEO of R/GA told Adweek why his agency is opening an office in San Francisco. "We opened in San Francisco not based on business but based on talent," he said. "Talent is the biggest issue facing agencies today. It's the biggest open creative and technology talent pool other than New York." "It's not so much the agencies but the Yahoo!s and Googles," he said. "All the technology companies have many …
Mod Digs
According to Ernie Schenck, Hill Holliday is settling into its new offices at 53 State St, Boston, MA 02109, USA. …
Naked Revealed In Times
Louise Story of The New York Times takes the robe off Naked, the communications planning agency with offices in London and New York. Here's a bit about how the firm is structured and the role they play in clients' lives: Unlike many ad agencies, Naked does not create ads or purchase the space for them from media companies. Executives at Naked say that they are “media neutral,” meaning that they are indifferent to …
Hyundai Goes In Reverse
Here's an interesting note from Adweek: Hyundai Motor America last week assigned former national lead agency The Richards Group a "mini-campaign" for next fall through its Eastern regional dealers association, said Joel Ewanick, vp, marketing. "I saw something we liked," said Ewanick, who declined to disclose spending on the campaign. "It suits our strategic and tactical needs at the moment." A couple of facts for …
Ride The Barkley Rocket To Another Reality
The Daily Biz points to Barkley's Mentorship Program, which is "dedicated to advertising enlightenment and transformation." Barkley claims that "qualified students will come to Kansas City to live, learn and create amazing work in an advertising utopia." Which leads me to wonder what qualities an advertising utopia might embody. Maybe there'd be no bad ads there, or even better, no ads at all. …
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