Hyundai Goes In Reverse

Here’s an interesting note from Adweek:

Hyundai Motor America last week assigned former national lead agency The Richards Group a “mini-campaign” for next fall through its Eastern regional dealers association, said Joel Ewanick, vp, marketing.
“I saw something we liked,” said Ewanick, who declined to disclose spending on the campaign. “It suits our strategic and tactical needs at the moment.”

A couple of facts for you:
– The Hyundai account was at Richards before it moved to Goodby.
– Ewanick worked at Richards as a Brand Planning Director before he was hired by Hyundai. He also worked at Porsche when Goodby was their agency.

C’mon guys. Get this crap worked out. You’re killing the resale value of my Santa Fe if you can’t move the brand forward.