Minimalism’s Far Shore Reached By Team of Boston Explorers

Modernista! decided to go modern with their agency self-promo site. So modern in fact, there’s no there there. Just rollovers that redirect to Wikipedia, Facebook, Flickr and Google News.
The Denver Egotist says, “Modernista!‘s new site is so smart it sickens us.”
I’m not sickened about it. I’m still trying to form an opinion. Maybe you could help.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.