Publicis Mojo, with offices in Sydney, Melbourne and Brisbane plucked a cherry assignment from Coca-Cola.
According to Ad Age, the shop prevailed in an internal Publicis review to land global duties on Diet Coke.
The global strategy will be implemented by local agencies already handling Diet Coke, known in some countries as Coke Light, either in the original format or adapted for the local market. In a handful of cases, such as France, that means other offices in the Publicis Worldwide network will handle, but in the U.S., an independent, Wieden & Kennedy, works on the brand’s creative.
