In an article on alternative agency compensation models, Adweek introduces me to another strangely-named Los Angeles agency. Omelet in Los Angeles is aiming for an even split between traditional client and agency ventures within the next five years, said Mark Vega, founder and partner, and a former intellectual property and entertainment lawyer. The ratio is currently 80 percent client work versus 20 percent in-house …
Bravely Forging New Paths Into Media Universes Unknown
"For the first time in its history, advertising must earn its own audience to make an impact." -The Escape Pod In order to draw me to their website and interest me in their story, The Escape Pod did not send a lame press release. They FedExed a framed poster of this self-promo ad instead (on a national holiday, no less): The ad is running on page 55 in the March issue of Fast Company, which also came in the box …
Continue Reading about Bravely Forging New Paths Into Media Universes Unknown →
The Amorous Agency
Red Tettemer is intent on providing its staff with intangibles like quality of life. Given that it's Valentine's Day tomorrow, the shop is hoping to hook some of its singles up via their "automatic romance configurator." Jen can be reached at shegotdaappleson@redtettemer.com The idea is you glance through the agency's hotties and send your love note via email, which may or may not be returned. Some of the other …
All Bow To Mighty Data
When Ad Age runs a headline like this: DraftFCB Bolsters Analytics Practice there shouldn't be anything funny about it. After all, clients demand ROI and if agencies can provide it, more power to them. But one half of DraftFCB used to be able to sell ideas that a CMO didn't need a computer print out to analyze. Therefore, there is something funny about the headline and the story behind it. …
Jack’s Secret Weapon
LA Times features Santa Monica agency, Secret Weapon, today. It seems the SW principals took VW's sage advice to "Think Small" to heart. The independent Secret Weapon, with 25 employees, has by design at most three clients at any given time. "I have friends who run big agencies, with 20 clients, and there's always a fire to be put out somewhere," Sittig, Secret Weapon's founder and creative director, said recently. …
Naked Gets Dressed
Thanks to an infusion of cash from an Australian holding company, Faris Yakob and his associates at Naked can now buy Bespoke suits, should the fancy strike them. Ad Age has the story... U.K. planning agency Naked Communications has been acquired by Australian holding company Photon Group in a deal that includes an upfront payment of $38 million in cash. The agency, which opened in the U.K. in 2000, has about 200 …
Crispin On The Other Side of Camera
Creativity takes us on a video tour of CP+B's Integrated Production department. While the piece does appear to be more pr than journalism, if you put that aside there is some learning here for people interested in the organizational challenges presented by online media. [via Agency Spy] …
Continue Reading about Crispin On The Other Side of Camera →
It’s Time For CareerBuilder To Fire Its Agency Again
Well, this year's CareerBuilder spot finished in the middle of the pack on the USA Today Super Bowl Ad Meter. Here's more background on CareerBuilder from the Wall Street Journal. The middle of the pack in the Ad Meter? A 5.15, fully 3.72 points behind the freakin' Clydesdales? This is totally unacceptable. Heads will roll. A complete utter failure, right? Because to CareerBuilder, its ranking on the USA Today Ad …
Continue Reading about It’s Time For CareerBuilder To Fire Its Agency Again →
