“For the first time in its history, advertising must earn its own audience to make an impact.” -The Escape Pod
In order to draw me to their website and interest me in their story, The Escape Pod did not send a lame press release. They FedExed a framed poster of this self-promo ad instead (on a national holiday, no less):
The ad is running on page 55 in the March issue of Fast Company, which also came in the box along with a nice note from Vinny Warren and Norm Bilow, the firm’s principals.
Rock poster artist, Joe Simko, created the piece that Warren and Bilow refer to as their shop’s “elevator pitch.”
It’s interesting that Warren, who could rest on his Wassup laurels, is charging down the “we have to earn our audience” lane. His humor won his client a mass audience on air while writing copy at DDB/Chicago. He earned it there. And he earned it by taking the time to send an ad blog a lead it could not ignore. It’s a good bet that he and his team will keep on earning it at The Escape Pod.
