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All Bow To Mighty Data

When Ad Age runs a headline like this:

DraftFCB Bolsters Analytics Practice

there shouldn’t be anything funny about it.
After all, clients demand ROI and if agencies can provide it, more power to them.
But one half of DraftFCB used to be able to sell ideas that a CMO didn’t need a computer print out to analyze.
Therefore, there is something funny about the headline and the story behind it.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.