All Bow To Mighty Data

When Ad Age runs a headline like this:

DraftFCB Bolsters Analytics Practice

there shouldn’t be anything funny about it.
After all, clients demand ROI and if agencies can provide it, more power to them.
But one half of DraftFCB used to be able to sell ideas that a CMO didn’t need a computer print out to analyze.
Therefore, there is something funny about the headline and the story behind it.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.