I think it's quite an odd pairing, Wieden + Kennedy and Delta: Independent Wieden + Kennedy has won Delta Air Lines' ad account following a review, per sources. The Portland, Ore., shop overcame Omnicom Group's BBDO here in the final round. The agencies either did not return calls or referred queries to the Atlanta-based client, where reps could not immediately be reached. Delta last year spent $20 million in major …
Read Globally, Get Pissed Locally
Why did people get so worked up about the Domino's Pizza employees video? After all, it doesn't affect any customer who lives outside that store's delivery area. If you want change, think of your own life. What matters is you, your family, your co-workers, your community. If you're a consumer and want to get upset, start with how you're directly affected. Did the Domino's video make you nauseous? Fine. But what you …
Coke and P&G Say “Jump”
Coca-Cola and P&G are rewriting the rules of agency compensation. According to Ad Age, Coke disclosed its plans at the Association of National Advertisers Financial Management Conference in Phoenix last week, saying it wanted to nudge the industry into adopting value-based models as a standard practice. Under its new model, Coke will determine the value of assignments based on a range of factors including the work's …
The Last Time Swine Flu Was Here, Advertising Was There!
These spots clearly need updating. And a companion microsite. Swine Flu smells like awards! …
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TwitteRFP Works For Current TV Review–And Gets Me Directly Involved
There's nothing less transparent in the agency world than account reviews and new business pitches. It's a labyrinth of consultants, PowerPoint decks, pitches, and maneuvering of all kinds. But on Thursday, Jordan Kretchmer, Vice President of Brand for The Current Network, turned the whole agency review process on its ear with a TwitteRFP, calling for agencies to toss their names in for consideration via …
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BFG Plants Its Seed
An agency where you once worked is kind of like a college you once attended. Generally speaking, you want it to do well. That's what being an alum means. So, it's nice to see BFG moving an initiative forward that will help build its brand in the Savannah/Hilton Head region (and it may help the region's "Creative Coast" brand, as well). "The Creative Seed Initiative is a way to reach out and partner with the larger …
Need A Diversion? Try Social Media!
Fallon's Skimmer story got picked up by the Minneapolis press. BTW, Fallon laid off 18 people, or 9% of its MN-based staff yesterday. …
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Gloriousness Is A Slippery Slope
Eleftheria Parpis of Adweek, in the middle of an article about new leadership at Fallon, has this to say about the state of affairs at the agency: Its performance has basically made it an annex to Publicis Groupe sister agency Saatchi & Saatchi. Ouch. I wish there was an annex of Fallon's quality in Portland. I'd head over there to show them my book. …
