I think it’s quite an odd pairing, Wieden + Kennedy and Delta:
Independent Wieden + Kennedy has won Delta Air Lines’ ad account following a review, per sources.
The Portland, Ore., shop overcame Omnicom Group’s BBDO here in the final round.
The agencies either did not return calls or referred queries to the Atlanta-based client, where reps could not immediately be reached. Delta last year spent $20 million in major measured media on its namesake brand, down 44 percent from 2007’s total of $36 million, according to Nielsen.
I hope Wieden does well. Because if they do, it’ll be another needed wake-up call to Atlanta advertising agencies, to show them what kind of advertising needs to be done to impress a hometown icon like Delta.
Discover more from Adpulp
Subscribe to get the latest posts sent to your email.
It makes sense, Dan. The W+K crew are flying Delta every week to service Coke, now they can do double duty on those five-hour flights.
I’m sure this will bring some job opportunities for those in the Portland area.
I just had a bacon, egg and cheese sandwich.