BFG Plants Its Seed

An agency where you once worked is kind of like a college you once attended. Generally speaking, you want it to do well. That’s what being an alum means.
So, it’s nice to see BFG moving an initiative forward that will help build its brand in the Savannah/Hilton Head region (and it may help the region’s “Creative Coast” brand, as well).
“The Creative Seed Initiative is a way to reach out and partner with the larger creative community,” says BFG Executive Creative Director and Vice President Scott Seymour.
To kick things off, BFG is partnering with Savannah College of Art and Design for a lecture series, a move Seymour hopes will inspire other organizations and creative people in the Lowcountry to become involved with and help grow the new organization.
Creative Seed’s first lecture will feature Minneapolis-based poster designers Dan Ibarra and Michael Byzewski, co-founders of the iconic Aesthetic Apparatus. The event takes place at SCAD’s Arnold Hall, located at 1810 Bull Street on Thursday, May 14, 2009 at 7pm. Admission is free and open to the public.
There was a time not too long ago that BFG kept a very “low pro” in its local community. The agency had no local clients (it does now) and no shortage of local talent to draw from thanks to SCAD. So the need to be more visible wasn’t there. Yet, I might argue that an ad person’s need to be visible is instinctual. Whatever the case, it’s good to see BFG step up and support the creative community in this way, especially since the shop draws so heavily from SCAD for its design talent. There’s a relationship there that’s really a model school-to-business partnership, and when that’s in place the larger community stands to benefit.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.