These spots clearly need updating. And a companion microsite. Swine Flu smells like awards!
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These spots clearly need updating. And a companion microsite. Swine Flu smells like awards!
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Dan Goldgeier is a Seattle-based copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.
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Updating?!! Are you kidding me? These are perfect right now, sir! Let ’em loose and we’ll stop this Swine Flu pandemic in its tracks!!!! Hooray for ’70s style and verve!!! Such a light touch! And if the spots are recycled, the GOP won’t be able to claim they’re a waste of federal money!!! (Unlike the dollars they cut out of the stimulus package for vaccine research.) And Republicans will, like, totally dig that the only black guy who appears is “too fast” to catch the Swine Flu while the fifty-five-year-old white guy gets to play golf every weekend. Oh, those were the days.
I do not know if this spot could be any more timely. I think in 1976, as well as today, this advertisement would easily persuade people to get a vaccine. It shows how quickly the flu can spread across the states. Many people feel they are invincible, but this ad shows otherwise. A flu shot seems like an odd product to advertise for, but it would definitely be effective! I would love to see this ad on the tv today.