Read Globally, Get Pissed Locally

Why did people get so worked up about the Domino’s Pizza employees video? After all, it doesn’t affect any customer who lives outside that store’s delivery area.

If you want change, think of your own life. What matters is you, your family, your co-workers, your community. If you’re a consumer and want to get upset, start with how you’re directly affected. Did the Domino’s video make you nauseous? Fine. But what you should be concerned about is whether your local county food inspector’s office is properly funded and staffed.
Is someone you know concerned about how Starbucks is affecting coffee growers in Bolivia or how Wal-Mart’s worldwide supply chain affects the environment? Tell ’em to forget it. Tell ’em to worry about who’s on the city council, whether zoning laws are followed correctly and what’s being dumped in the river across town.

It’s the subject of my new column on Talent Zoo.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.