Anyone know the agency that did this? UPDATE: It's BBH, New York. Ally Bank used to be known as GMAC Bank. …
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Back To The Seafood Joint With You
Since FreeCreditReport.com isn't exactly free, a new credit-card law passed by Congress has some implications for our hapless credit-challenged friend and the campaign featuring him. From The Huffington Post: The "free credit report" advertised non-stop on cable television, it bears repeating, isn't free at all. The law calls for the Federal Trade Commission to issue new rules that will force free credit report …
Not All Agencies Are Dead, Despite What Tony Granger Thinks
When Tony Granger, the CCO of Y&R, got up at the CLIOs and said, "advertising agencies are dead," I thought it was a little silly, if not complete bullshit. Turns out I wasn't the only one. Capitol Media Solutions, an Atlanta ad agency, feels the same way: "I just get frustrated every time I hear someone in this industry mention the poor economy. Morale is important, and they are killing the creativity of their …
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So How’s Burger King’s Advertising Really Working?
I certainly can't quibble with the inventiveness and volume of really fun work Crispin's done for Burger King. But it's enlightening to read this BusinessWeek report of BK's recent sales and struggles: Chuckles and kudos aside, CEO John W. Chidsey now has a problem. He has missed a sharp turn in consumer spending and sentiment. While competitors like McDonald's (MCD) blanketed the market with dollar deals this …
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The Proof’s In The Beauty Aid
Sid Lee's president, J.F. Bouchard, told Ad Age why his agency decided to venture into a new industry. Ad Age: A lot of agencies today are creating more than ads and striking interesting equity deals with businesses. What's different or better about your model? Mr. Bouchard: We have said that the ultimate creative challenge is to create a company (emphasis added), and it's something we've been preparing for a long …
Conscious Communications Is An Emerging Field With A Ways To Go
EnviroMedia, with offices in Austin and Portland, claims to be something other than a typical ad agency. In fact, this is how they open "the conversation." I don't know the answer to their rhetorical question, but I'm not sure there is a wrong answer in this case. If you dig a page deeper, there's this: What We Do If you're looking for ads, go to an ad agency. If you're in search of smart, memorable campaigns that …
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TwitteRFP Moves On. Now Let’s See Who’s Really Paying Attention.
I had a bit of a personal stake in the Current TV TwitteRFP because I sent the tweet that got my agency on the first shortlist, as well as being a Current TV viewer and community member. So yes, it's a little disappointing to see the final list sent by Jordan Kretchmer without Partners + Napier on it, but there are some other issues I'd like to focus on. First, when you look at the 17 agencies left, you see only …
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Diversity Problem? Not in High Point, North Carolina
Thanks to Ad Chick for bringing this 90 second slice of racial harmony to my attention. …
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