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Hopefully, The Good Eats Agency Will Cook Up Fresh Ideas For Its Clients

I've always believed that more agencies need to be specialized in terms of the clients they're willing to serve or the type of work they do. Enter Good Eats, the Food and Beverage Innovations Agency. A little background on the founder, from QSRweb.com: Founded by creative director David Hale, the agency specializes in traditional ad campaigns and brand strategy to sales promotion, social media, direct …

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Have Narrative, Will Travel

Content professionals from the film industry are now being integrated into the core of the creative department at big time shops like BBDO, which signals the rapid maturing of this old-but-new-again marketing form. Andrew McMains of Adweek reports that David Lubars hired Teddy Lynn as the first EVP Director of Content at BBDO, New York. The son of the director of My Cousin Vinny (Jonathan Lynn) and a …

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Strangers In A Strange Adland

David Griner of Adweek's blog Adfreak put an interesting list together of 40 agencies with strange names. Of course, I'm thrilled to see Bonehook, the company I started two years ago, on the list at #38 and humbled to be included along with some truly great shops like Taxi, Big Spaceship, Naked, Droga5, Creature, Wexley School for Girls, David & Goliath, Mother, The Barbarian Group, 72andsunny and Strawberry …

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The Post-Pitch Letdown Gets Spoofed

According to its YouTube page, the Blamer Partnership "is a compensation, performance and search consultancy who helps clients save on agency fees and makes sure agencies are truly accountable." And if that description begs for a more entertaining way of selling its services, the consultancy decided to spoof the post-pitch attitudes of some agencies, when the reality of servicing the business doesn't live up to …

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Divisiveness Is For Politics, In Business We’re Better Than That

Avi Dan, a marketing consultant who specializes in client-agency relationships, reports that clients are unhappy with their agency partners vendors. Only 41% have a positive view of the quality of agency people, and just 38% are satisfied of the way agencies manage integration. Agencies are retreating from a multidimensional relationships with clients to a more limited relationship as creative vendor. As …

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Is Content Merely A Long Form Ad With the Pitch Removed?

Content, content, content...it's all anyone's talking about. Myself included. To wit, we have news from Austin about Greatest Common Factory, a content creation agency founded by three former GSD&M staffers. At its core GCF believes advertising has moved from a media driven business to a content driven one. The 80/20 rule of media to production has inverted itself and as the demand for more content grows …

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Social Isn’t Corn, So What’s It Doing In A Silo?

While social media is a key part of almost every agency's offerings, a number of agencies are now launching separately branded and operated social media entities, according to DMNews. Ahead of the curve is shopper marketing agency Mars Advertising, which created Collective Bias more than two years ago to tap the power of bloggers and social media influencers. The articles also makes note of Merkle Connect, …

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