“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” -Theodore Levitt Puzzling over what people at ad agencies actually do with their days (and nights), Faris Yakob advises that "it’s important to remember that advertising is a drill, not a hole." What he means is ad agencies may consistently output ads, but that's not the business they're in. Agencies are in the business of solving a …
Are The Fundamentals Of Advertising Fundamental Anymore?
Have you looked at this year's CA Advertising Annual? Did you see any print ads or commercials that made you, "Holy shit, that's cool'? Clearly, whatever innovation the advertising industry is doing is concentrated in new media technologies and tactics. So are the fundamentals worth teaching and practicing anymore? Why should we care about the future of print? Well, only for this reason: We have the power to ruin, …
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Spotlight On NW Creative: Seattle’s egg Gets Saucy With Tomato Goodness
I admire ad agencies that actually launch their own branded products: it’s not only a cool way for agencies to build a brand on their terms, but it’s a great object lesson in running a business that lets them experience a client’s perspective. So I was pleasantly surprised to see the folks from Seattle’s egg launching their own line of tomato sauces, Tomato Goodness, at a weekly farmer’s market in my …
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Snowflake Isn’t A Verb
Courtesy of Plan B. …
The Boys Choir At Wexley School For Girls Gets Their Caroling On
Leave it to Wexley School For Girls to take an unusual whack at agency holiday greetings. …
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A Different Take On “Think Different” From Someone Who Was There
Writing on Forbes.com, Rob Siltanen, who worked at TBWA/Chiat/Day in the 90's and was instrumental in bringing the Apple "Think Different" campaign to life, tells how the campaign came about. Jobs was quiet during the pitch, but he seemed intrigued throughout, and now it was time for him to talk. He looked around the room filled with the “Think Different” billboards and said, “This is great, this is really great … …
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What Will — And Won’t — We See On AMC’s “The Pitch”?
Ad Age takes a closer look at AMC's upcoming advertising agency reality show: Production company Studio Lambert is currently shooting "The Pitch," which is scheduled to premiere next spring, at a quartet of shops: The Ad Store in New York City, SK&G in Las Vegas, The Hive in Toronto and McKinney in Durham, N.C., Ad Age has learned. The agencies signed on to "The Pitch" so far represent a wide geographic spread. …
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Shift Happens
Young & Rubicam opened its doors at 285 Madison Avenue in the 1920s. Now, the agency that helped define the term "Madison Avenue" is planning a move to Columbus Circle (between Broadway and Eighth Avenue and 57th and 58th Streets). View Larger Map According to Stuart Elliott of the Times, Y&R is signing a 20-year lease for 10 floors with about 350,000 square feet of space at 3 Columbus Circle, formerly …
